We have been hearing the term “design thinking” more than often over the last few years. Everyone, from the CEOs to marketing teams to design interns, have been using this word. But before we get into a debate about whether it’s worth giving a serious thought or not, let’s try to understand what design thinking actually is.
Design thinking taps into capacities we all have, but that are overlooked by more conventional problem-solving practices. It it not only human-centered; it is deeply human in, and of itself.
— Tim Brown, Change by Design
Design thinking has nothing to do with…