Daniele Franchi, Unsplash

We have been hearing the term “design thinking” more than often over the last few years. Everyone, from the CEOs to marketing teams to design interns, have been using this word. But before we get into a debate about whether it’s worth giving a serious thought or not, let’s try to understand what design thinking actually is.

Tim Brown, Change by Design

What Design Thinking is not?

Design thinking has nothing to do with…


Studio X | experiments in exciting experiences

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